{"id":305,"date":"2020-08-25T21:54:31","date_gmt":"2020-08-25T21:54:31","guid":{"rendered":"http:\/\/www.spdandg.com\/home\/?p=305"},"modified":"2020-08-28T20:38:54","modified_gmt":"2020-08-28T20:38:54","slug":"30-second-spot-company","status":"publish","type":"post","link":"https:\/\/www.spdandg.com\/home\/our-sample-work\/30-second-spot-company\/","title":{"rendered":"YOU ARE NOT ALONE RADIO AD- SUNDOWN M RANCH"},"content":{"rendered":"\n
CLICK TO HEAR:<\/strong> You-Are-Not-Alone-REVISED-482020<\/a>DOWNLOAD SAMPLE<\/a><\/div>\n\n\n\n

The Challenge<\/strong> –
As marketers we face difficult challenges all the time but nothing like the recent pandemic. Businesses are forced to adapt their communication strategies and re-focus their efforts and attention. Our client was very clear about wanting to send their customers a message during this time of quarantine and isolation: You are not alone! This message speaks to a need in all of us, even more so to those individuals struggling with addiction.<\/p>\n\n\n\n

Platform<\/strong> –
A radio spot was created to help humanize this message and deliver it to listeners on multiple channels in the Yakima County area. <\/p>\n\n\n\n

Attributes<\/strong> –
Our goal with this spot was to write a script that would deliver our customers a message of compassion and connectedness to an audience so that whoever would hear this could be impacted. Addiction affects all parties involved and we feel we put together a spot that would reflect how Sundown M Ranch is present and active in the community. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Challenge –As marketers we face difficult challenges all the time but nothing like the recent pandemic. Businesses are forced to adapt their communication strategies and re-focus their efforts and attention. Our client was very clear about wanting to send their customers a message during this time of quarantine and isolation: You are not alone! 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