The Challenge –
As marketers we face difficult challenges all the time but nothing like the recent pandemic. Businesses are forced to adapt their communication strategies and re-focus their efforts and attention. Our client was very clear about wanting to send their customers a message during this time of quarantine and isolation: You are not alone! This message speaks to a need in all of us, even more so to those individuals struggling with addiction.
A radio spot was created to help humanize this message and deliver it to listeners on multiple channels in the Yakima County area.
Our goal with this spot was to write a script that would deliver our customers a message of compassion and connectedness to an audience so that whoever would hear this could be impacted. Addiction affects all parties involved and we feel we put together a spot that would reflect how Sundown M Ranch is present and active in the community.