YOU ARE NOT ALONE RADIO AD- SUNDOWN M RANCH

The Challenge
As marketers we face difficult challenges all the time but nothing like the recent pandemic. Businesses are forced to adapt their communication strategies and re-focus their efforts and attention. Our client was very clear about wanting to send their customers a message during this time of quarantine and isolation: You are not alone! This message speaks to a need in all of us, even more so to those individuals struggling with addiction.

Platform
A radio spot was created to help humanize this message and deliver it to listeners on multiple channels in the Yakima County area.

Attributes
Our goal with this spot was to write a script that would deliver our customers a message of compassion and connectedness to an audience so that whoever would hear this could be impacted. Addiction affects all parties involved and we feel we put together a spot that would reflect how Sundown M Ranch is present and active in the community.