Employing programmatic digital targeting, we harnessed the power of precision to strategically deploy display advertisements across pertinent websites. This meticulous approach allowed us to effectively reach and engage the ideal target audience, ensuring alignment with the desired demographic, which lead to winning first place in the 2023 International Fairs & Expos Association’s Hall of Communications contest. By leveraging data-driven insights and leveraging programmatic capabilities, we optimized the visibility and impact of our campaign, maximizing its effectiveness in delivering tailored messages to the most receptive online platforms
