The Challenge –
Along with a traditional media campaign our client wanted to activate a digital campaign that would TARGET their audience to display ads where they are consuming content.
We used multiple platforms to ensure that we could reach their audience. We emplored several targeting tactics and strategies to reach users who were searching for specific keywords to display digital ads. Additionally, an SEM campaign was launched to generate phone calls to the business in an effort to set an appointment.
We geo-fenced competitor buildings and feeder businesses. We also Geo-Fenced high traffic areas in the Yakima-Tri-Cities DMA. Our Google campaign allowed the customers to view the verified call logs from ads.