The Challenge: Yakima Bait Company aimed to commemorate nearly a century of success and innovation in the fishing tackle industry. With rich history, legacy, and continued relevance of the brand, we created a visually appealing and timeless logo that would resonate with customers old and new. Balancing elements of tradition and modernity was crucial, ensuring that the logo honored the company’s heritage while also reflecting its ongoing commitment to quality and innovation. Additionally, the logo needed to be versatile enough to be used across various marketing materials and platforms, from product packaging to digital media, while still maintaining its impact and recognizability.
