The Challenge –
Create packaging for a newly revised product that already has been on the market for years to advertise and promote the new modifications made
This client has a line of products and a well-known brand that is recognizable on the shelves. We kept the same look and feel while updating the packaging to reflect the product modifications which included a pull-apart mechanism that was displayed on the front and back of the art card. We also include social media icons and information to help the client target a younger demographic and create a digital connection with the product. We encouraged customers to “Follow” us on these outlets and share photos of their purchase and their catch.