The Challenge –
Create an event that will increase revenue during the client’s offseason. Most customers don’t need paint and painting supplies in the middle of the winter. We needed to create a plan to drive up the numbers during their slower time of the year.
We assisted the customer by creating an event that would require the participant to purchase a set dollar amount of products in order to attend. The chosen event was a Texas Hold’em Tournament where the entrants purchased the set amount of sundries and this was essentially their “Buy-In” to the tournament. We also invited Vendors to the event whose products were already sold by the store so tournament participants could meet with the vendors about new product offerings.
We coordinated with a local cater to provide refreshments at the event. We created a punch card that participants could take to vendors and earn a punch on the card and if they filled their entire card they earned extra chips for the game. Each participant was given a T-Shirt that we designed with the company logo. We coordinated with a party gaming vendor to provide dealers for the tables. Chairs and tables were rented and prizes were purchased for the top 4 winners of the game. This event is going on its 4th year and is a success each and every time!